---
title: 2024 High Chill Field + Forum in Oregon
image: https://info.fallcreeknursery.com/hubfs/IMG_6379.jpg
---

[![FC new black logo-1](https://info.fallcreeknursery.com/hs-fs/hubfs/LOGOS/FC%20new%20black%20logo-1.png?width=350&height=140&name=FC%20new%20black%20logo-1.png "FC new black logo-1")](http://fallcreeknursery.com)

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 July 17, 2024

# 2024 High Chill Field + Forum in Oregon!

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##### **We are at capacity for this year's Field + Forum. If you are a commercial blueberry grower and did not register in time, please get in touch with your Fall Creek® Grower Support Representative or email [blueberries@fallcreeknursery.com](mailto:blueberries@fallcreeknursery.com). Thank you.**

![2I2A4619](https://info.fallcreeknursery.com/hubfs/2I2A4619.jpg)

## Fall Creek®'s 2024 High Chill Field + Forum in Oregon!

Wednesday, July 17, 2024 | 7:45 am - 4:30 pm

Please be our guest, along with your industry peers, for a special one-day event for high chill blueberry growers. A detailed agenda is forthcoming but mark your calendars, register yourself and your team members, and book hotel rooms if necessary. We are finalizing details but here is what is being planned:

- Morning Tour of Our Research Farm & Variety Demonstration Blocks
- Blind Tastings – Current & New Varieties
- High Chill Breeding Updates
- Applied Research & Variety Management
- Presentations by Leading Industry Experts
- Valuable Networking with Fellow High Chill Growers

Questions? Email [amyd@fallcreeknursery.com](mailto:amyd@fallcreeknursery.com).

- [AgendaWednesday, July 17, 2024](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#tab1)

 7:45 am – 8:15 am

 Arrive & Hospitality

 8:15 am – 8:45 am

[Welcome](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse2)

![Val Shepler Update](https://info.fallcreeknursery.com/hubfs/Val%20Shepler%20Update.png)

 Val Shepler

 Commercial Manager, Fall Creek®

 8:15 am – 8:45 am

[ArabellaBlue® ‘FC14-062’ – A Performance Update from Around the World](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse3)

![Arabella icon](https://info.fallcreeknursery.com/hubfs/Arabella%20icon.png)

 PRESENTERS: Fall Creek®’s High Chill Grower Support Team

 8:45 am – 9:15 am

 Bus Transportation to Henry Research Farm – Provided by Fall Creek®

 9:15 am – 11:45 am

 R&D Farm Tour & Variety Tastings – Fall Creek®’s Henry Research Farm

 11:45 am – 12:15 pm

 Bus Transportation to Main Nursery – Provided by Fall Creek®

 12:15 pm – 1:30 pm

 Lunch: Food Trucks – Enjoy Your Choice of Lunch with Your Industry Peers & the Fall Creek® Team

 Afternoon Presentations – Fall Creek® Home Place – Behlen Building

 1:45 pm – 2:15 pm

[Fall Creek®’s Blueberry Research – An Early Peek at Unpublished Work](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse9)

![Patty Rodriguez](https://info.fallcreeknursery.com/hubfs/Patty%20Rodriguez.png)

 PRESENTER: Patty Rodriguez Armenta

 Fall Creek® Breeding Manager

 2:15 pm – 2:45 pm

[A Focus on Machine Harvest – Findings From the R&D Field](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse10)

![Dan Ambrosi](https://info.fallcreeknursery.com/hubfs/Dan%20Ambrosi.png)

 PRESENTER: Dan Ambrosi

 Fall Creek® Applied Research Program Manager

 2:45 pm – 3:00 pm

 Break

 3:00 pm – 3:30 pm

[One Company. Two Programs – Fall Creek® Collection & SEKOYA®’s Distinctive Differences](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse12)

![US Price Increase Letter Photos (1)](https://info.fallcreeknursery.com/hubfs/US%20Price%20Increase%20Letter%20Photos%20(1).png)

 PRESENTERS: Val Shepler & Micah Weiss

 Fall Creek®'s Commercial Manager & Area Manager

 3:30 pm – 4:15 pm

[KEYNOTE ROUNDTABLE: Preparing for Increasingly Discerning Retailers & Consumers](https://info.fallcreeknursery.com/2024-high-chill-field-forum-in-oregon#collapse13)

![US Price Increase Letter Photos (2)](https://info.fallcreeknursery.com/hubfs/US%20Price%20Increase%20Letter%20Photos%20(2).png)

 KEYNOTE PRESENTERS:   
Gonzalo de Elizalde, VP Global Blueberry Product Leadership   
 Todd Eagan, Driscoll’s & Director for Blueberries, Good Farms/A&W  
 Kasey Cronquist, President, North American Blueberry Council & U.S. Highbush Blueberry Council

Three notable industry experts will share their unique perspectives in a moderated panel on the growing demands and expectations of retailers and consumers for higher quality blueberries and what the industry needs to do to prepare.

 4:15 pm

 Closing Reception & Refreshments

# Watch the highlight video of the 2023 Field + Forum to see what the day will entail.

![Hyatt-Place-Eugene-Oakway-Center-P026-Exterior.16x9](https://info.fallcreeknursery.com/hubfs/Hyatt-Place-Eugene-Oakway-Center-P026-Exterior.16x9.webp)

## Need A Hotel Room?

**Hotel:** Hyatt Place Eugene at the Oakway Mall  
**Address:** 333 Oakway Road, Eugene, OR  
**Rate:** $149 + Tax  
**Booking Link**: [https://www.hyatt.com/en-US/hotel/oregon/hyatt-place-eugene-oakway-center/eugzo?corp\_id=G-GLCO](https://www.hyatt.com/en-US/hotel/oregon/hyatt-place-eugene-oakway-center/eugzo?corp_id=G-GLCO)

Rooms at this rate are limited so book early.

[Fall Creek® Booking Link at the Eugene Hyatt Place](https://www.hyatt.com/en-US/hotel/oregon/hyatt-place-eugene-oakway-center/eugzo?corp_id=G-GLCO)

### Contact Your Fall Creek® Representative:

- ![Ranjeet Randhawa-1](https://info.fallcreeknursery.com/hs-fs/hubfs/Ranjeet%20Randhawa-1.png?width=200&height=200&name=Ranjeet%20Randhawa-1.png)
  
   Ranjeet Randhawa  
  Grower Support  
  Direct: 541.463.9287  
  [ranjeetr@fallcreeknursery.com](mailto:ranjeetr@fallcreeknursery.com) 
- ![Jake Johnson-1](https://info.fallcreeknursery.com/hs-fs/hubfs/Jake%20Johnson-1.png?width=200&height=200&name=Jake%20Johnson-1.png)
  
   Jake Johnson  
  Grower Support  
  Direct: 541.685.2653  
  [jakej@fallcreeknursery.com](mailto:jakej@fallcreeknursery.com) 
- ![Mike Lombardi](https://info.fallcreeknursery.com/hs-fs/hubfs/Mike%20Lombardi.png?width=200&height=200&name=Mike%20Lombardi.png)
  
   Michael Lombardi  
  Grower Support  
  Direct: 541.744.2400  
  [michaell@fallcreeknursery.com](mailto:michaell@fallcreeknursery.com)
- ![Micah Weiss-1](https://info.fallcreeknursery.com/hs-fs/hubfs/Micah%20Weiss-1.png?width=200&height=200&name=Micah%20Weiss-1.png)
  
   Micah Weiss  
  Area Manager  
  Direct: 541.463.9264  
  [micahw@fallcreeknursery.com](mailto:micahw@fallcreeknursery.com) 
- ![Val Shepler Update](https://info.fallcreeknursery.com/hs-fs/hubfs/Val%20Shepler%20Update.png?width=200&height=200&name=Val%20Shepler%20Update.png)
  
   Val Shepler  
  Commercial Manager  
  Direct: 541.359.2839  
  [vals@fallcreeknursery.com](mailto:vals@fallcreeknursery.com) 

[![FC new white logo](https://info.fallcreeknursery.com/hs-fs/hubfs/LOGOS/FC%20new%20white%20logo.png?width=250&height=100&name=FC%20new%20white%20logo.png "FC new white logo")](http://fallcreeknursery.com)

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##### Connect With Fall Creek®

- <https://www.linkedin.com/company/fallcreeknursery>
- <https://www.facebook.com/FallCreekNursery/>
- <https://www.youtube.com/c/FallCreek>
- <https://www.fallcreeknursery.com/>

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