--- title: Global High Chill Field and Forum in Oregon 2026 image: https://info.fallcreeknursery.com/hubfs/EMEA_Field+Forum_Hubspot%20Landing%20Page_Assets%2003.png --- [Skip to content](https://info.fallcreeknursery.com/global-high-chill-field-and-forum-in-oregon-2026#main-content) [![Fall Creek Logo](https://info.fallcreeknursery.com/hs-fs/hubfs/LOGOS/FC%20new%20black%20logo-1.png?width=1500&height=600&name=FC%20new%20black%20logo-1.png "Fall Creek Logo")](http://fallcreeknursery.com) ![FC new white logo-1](https://info.fallcreeknursery.com/hs-fs/hubfs/LOGOS/FC%20new%20white%20logo-1.png?width=350&height=140&name=FC%20new%20white%20logo-1.png "FC new white logo-1") # Global High Chill Field + Forum [REGISTER NOW](https://info.fallcreeknursery.com/global-high-chill-field-and-forum-in-oregon-2026#form) [VIEW AGENDA](https://info.fallcreeknursery.com/global-high-chill-field-and-forum-in-oregon-2026#agenda) ## Please join us for Fall Creek®'s 2026 Global High Chill Field + Forum in Oregon!   ![US_Field+Forum_ Landing Page_Assets_02](https://info.fallcreeknursery.com/hs-fs/hubfs/US_Field+Forum_%20Landing%20Page_Assets_02.png?width=960&height=140&name=US_Field+Forum_%20Landing%20Page_Assets_02.png "US_Field+Forum_ Landing Page_Assets_02")   Join us this summer in Oregon for a full day of discovery, innovation, and industry connection, right in the heart of peak ripening season. Walk our research farm demo fields, experience blind taste tests, explore applied research demonstrations, and hear from industry experts on the topics shaping the future of blueberry production. We'll feature Sekoya® and Fall Creek® Collection released varieties and advanced selections. Space is limited. Register now to secure your spot.   ![f2_v2](https://info.fallcreeknursery.com/hubfs/f2_v2.jpg "f2_v2") ---   ### REGISTRATION IS CLOSED --- ### QUESTIONS OR NEED ASSISTANCE? Contact: Amy Daniel, Marketing Manager, [amyd@fallcreeknursrey.com](mailto:amyd@fallcreeknursery.com) --- ### FIELD + FORUM HOTEL RESERVATIONS: ![Hyatt-Place-Eugene-Oakway-Center-P025-Exterior.16x9](https://info.fallcreeknursery.com/hs-fs/hubfs/Hyatt-Place-Eugene-Oakway-Center-P025-Exterior.16x9.webp?width=1280&height=720&name=Hyatt-Place-Eugene-Oakway-Center-P025-Exterior.16x9.webp "Hyatt-Place-Eugene-Oakway-Center-P025-Exterior.16x9") ![Hyatt-Place-Eugene-Oakway-Center-P016-SkyDeck-Seating.16x9](https://info.fallcreeknursery.com/hs-fs/hubfs/Hyatt-Place-Eugene-Oakway-Center-P016-SkyDeck-Seating.16x9.webp?width=1280&height=720&name=Hyatt-Place-Eugene-Oakway-Center-P016-SkyDeck-Seating.16x9.webp "Hyatt-Place-Eugene-Oakway-Center-P016-SkyDeck-Seating.16x9") ![Hyatt-Place-Eugene-Oakway-Center-P011-Queen-Queen-Bedroom.16x9](https://info.fallcreeknursery.com/hs-fs/hubfs/Hyatt-Place-Eugene-Oakway-Center-P011-Queen-Queen-Bedroom.16x9.webp?width=1280&height=720&name=Hyatt-Place-Eugene-Oakway-Center-P011-Queen-Queen-Bedroom.16x9.webp "Hyatt-Place-Eugene-Oakway-Center-P011-Queen-Queen-Bedroom.16x9") Hyatt Place Eugene | Oakway Center We have a limited block of rooms available for our Field + Forum event. We recommend booking early. Details: Address: [333 Oakway Rd, Eugene, OR 97401](https://www.google.com/maps?rlz=1C1GCEU_enUS965US966&gs_lcrp=EgZjaHJvbWUqBggAEEUYOzIGCAAQRRg7MhYIARAuGIMBGMcBGLEDGMkDGNEDGIAEMhYIAhAuGK8BGMcBGIAEGJgFGJkFGJ4FMgYIAxBFGDkyBwgEEAAYgAQyBggFEEUYPDIGCAYQRRg8MgYIBxBFGDzSAQg1MzE5ajFqN6gCALACAA&um=1&ie=UTF-8&fb=1&gl=us&sa=X&geocode=KcG0hxD-4cBUMZJGCFdauJS3&daddr=333+Oakway+Rd,+Eugene,+OR+97401) Centrally located in Eugene, next to Oakway Center with dining, shopping, and services nearby. ---   ### AGENDA: **7:45 am – 8:15 am: Check-In, Hospitality & Networking** **8:15 am – 8:30 am: Welcome Message** *Mark David, VP, Sekoya®* **8:30 am – 9:00 am: Fall Creek® Investing to Serve Growers & the Industry** *Marc de Beer, CEO, Fall Creek®* **9:00 am – 9:15 am: Spotlight on Our Newest Varieties** *Emily GuynnMiller, Product Manager, Fall Creek®* 9:15 am: Board Buses to Henry Research Farm 9:45 am – 11:45 am: Breeding & Applied Research Tours & Tasting *Henry Research Farm* 11:45 am: Board Buses to Henry Research Farm 12:15 pm – 1:30 pm: Lunch *Fall Creek® Residence – under the white tent* 1:30 pm – 2:00 pm: New Frontier of Applied Research in High Chill *Dr. Paul Sandefur, VP of Research & Development, Fall Creek* 2:00 pm – 2:30 pm: The Fresh Blueberry Consumer: Global and High-Chill Insights *Ben Kuenzle, Partner, Vivaldi Group* 2:30 pm – 3:15 pm: Winning at Retail: How Premium Varieties Drive Consumer Demand *Peter Machala, Category Manager, Wakefern Food Corp.* 3:15 pm – 3:30 pm: Break 3:30 pm – 4:15 pm: Grower Perspectives: Bringing Premium Blueberry Genetics to Market – A panel discussion Panelists: *Carlo Lingua, CEO, RK Growers* *Aaron Bagwell, Agronomist, North Bay Produce John Matro, Owner/Chief Operations Officer, Winslow Junction Produce Ben Lahr, Supply & Grower Relations Manager, Twin River Berries* Moderator: *Paul Nselel, Chief Commerical Officer, Fall Creek®* 4:15 pm – 4:30 pm: Preview the Future *Scott Herron, Sales & Grower Support Representative, Fall Creek®* 4:15 pm – 4:30 pm: Blind Tasting Results *Sarah Brabant, Applied Research Lead, Fall Creek®* 4:30 pm – 4:45 pm: Closing Remarks & Invitation *Cort Brazelton, Fall Creek® Shareholder & Board Member* *4:50 pm – 6:00 pm: Networking Receptions & Appetizers Fall Creek® Residence – under the white tent We have a special gift for all registered attendees. Please be sure to pick up your gift before you depart. Thank you for spending your day with us!* ![Hubspot images](https://info.fallcreeknursery.com/hs-fs/hubfs/Hubspot%20images.png?width=600&height=600&name=Hubspot%20images.png "Hubspot images") ### HIGHLIGHTS VIDEO [![FC new white logo](https://info.fallcreeknursery.com/hs-fs/hubfs/LOGOS/FC%20new%20white%20logo.png?width=250&height=100&name=FC%20new%20white%20logo.png "FC new white logo")](http://fallcreeknursery.com) Copyright © 2026. All rights reserved. Connect With Fall Creek® [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on Facebook](https://www.youtube.com/c/FallCreek) [Follow us on Facebook](https://www.fallcreeknursery.com/)